It is all too easy for companies in 2023 to get swept up in the online world when it comes to marketing. With SEO and online marketing techniques being placed at the forefront of all campaigns, it is easy to forget about the other options that are available to promote a brand. Specifically, the physical items that you can use to promote your logo and company ethos.
In 2023, however, it is important to be careful with your choice of items when promoting your brand, and the use of reusable water bottles is an easy and fantastic way for businesses to show their commitment to sustainability.
Why are these so successful over many other items for marketing? This article explored five reasons, so enjoy!
Reduce Plastic Waste
By using reusable bottles to promote themselves, businesses can help to tackle the amount of plastic that is floating in the oceans. Single-use plastic bottles take hundreds of years to decompose, and they release harmful chemicals into the environment as they break down. On the other hand, reusable water bottles are designed to be reused, thereby reducing the amount of plastic waste a business generates. When you look to promote your company on a reusable water bottle, you can have a lot of fun being creative with the materials that you use. Of course, recyclable and recycled plastic are a great start, but you could also use bamboo or steel. Along with the range of shapes and designs for custom water bottles by anthembranding.com, the sky is the limit!
While the initial investment in reusable water bottles may be higher than buying disposable plastic bottles, in the long run, it can save businesses money. Since reusable water bottles can be used multiple times, your business won’t have to keep buying new bottles every time they need to provide water to your employees or customers. This can lead to significant cost savings over time, as well as being a great way to keep your brand at the front of people’s minds.
Promote Brand Awareness
By putting your logo and branding on reusable water bottles, your business can promote the brand in a positive way. When people see others using the bottles, they will be reminded of the business and its commitment to sustainability, especially if you use an array of different colors to boost the appearance of the bottles.
Encourage Healthy Habits
By providing reusable water bottles, you can encourage your staff and customers to stay hydrated throughout the day. This hydration will lead to higher energy levels, better concentration, and overall well-being. By promoting healthy habits, your businesses can showcase that you care about the long-term health and well-being of their employees and customers.
Show Commitment to Sustainability
In today’s world, consumers are increasingly concerned about the real-world impact of the products that they use and the companies they support. By promoting your brand on water bottles that are designed to be reused, your company can show its commitment to sustainability and attract customers who share those values. This can help your company to build a positive reputation for the business and create long-term loyalty among customers.